This is due to the expanding popularity of amino acid based formulas that contain L-Citrulline, L-Arginine and other nutrients that are research-proven to support Nitric Oxide (NO) production in the body.
Photo: As a woman who pumps a little iron, I am a connoiseur of the best NO formulas!
One Example of a Nitric Oxide Supplement Scam
A massive ad campaign is pushing a new NO supplement with the following ingredients: 100 mg Vitamin C (as magnesium ascorbate and ascorbic acid), Vitamin B-12 1000 mg (as methylcolbalamin and cyanocobalamin) and a 'Proprietary Nitric Oxide Blend for optimal Nitric Oxide activity' - Beet Root Powder (root), Hawthorn Berry Extract, L-Citrulline, Sodium Nitrite.
Price: $59.95 for 30 tablets! The main active ingredients, Vitamin C and Vitamin B-1 (listed first) are those that are the cheapest for the manufacturer to buy in large quantities. No indication of how much Citrulline is in this formula.
You may notice that L-Citrulline, the only ingredient in this formula uniquely related to improving Nitric Oxide production, is the LAST active ingredient on the list! Of all the ingredients in this formula, L-Citrulline is also the most costly, Hawthorn Berry Extract the next most costly.
If you were to buy this product, you would be paying a lot for low potency, cheap ingredients.
**Dangerous Ingredient:You may also be interested to know that the Sodium Nitrite in this product is proven to react strongly with nitrogen-containing molecules to form cancer-causing compounds!
In addition, Sodium Nitrite can oxidize hemoglobin in your bloodstream. Because oxidized hemoglobin is compromised in its ability to carry oxygen, this causes oxygen starvation of cells.
Nitric Oxide Supplement Misleading Advertising
Advertising for the supplement in question leads you to think, on first glance, that research was actually done using that particular formula. Ads state '(supplement name) is proven to help the body naturally increase its nitric oxide level.'
The above statement is misleading advertising! I looked over the studies cited as proving that this particular product increases NO production in the body. Not ONE study was ever done on the product itself! Some of the studies cited did not even have anything to do with any of the ingredients in the product!
This is just one example of an endless parade of mediocre products so skillfully advertised, and why finding the best Nitric Oxide supplements - or other fine formulas - can be a challenge.