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by Ellen Landauer

Deep Purple
Antioxidant Powder

BioPure’s synergistic blend of freeze dried Pomegranate, Acai and Plum (all commonly known as "Superfruits"). Offered in a 100 gram tub with serving scoop.

Made exclusively with sustainable, fairly traded, certified organic acai, pomegranate and plum.

NOTE: This product no longer available.

Deep Purple contains some of the most powerful antioxidants known, capable of providing protective support from culprit radical oxygen species (ROS) compounds that contribute to inflammation, cellular damage, and a variety of diseases*. These three richly colored superfruits come together in this 100% organic formula, packed with omega fats, vitamins, minerals, amino acids, fiber, and powerful oxygen-quenching polyphenols*. The health benefits of these fruits overlap and include support in the prevention of osteoporosis, digestive disorders, and acne; improved fat metabolism, circulation, and cardiovascular health; support of hormonal balance, and detoxification and weight-loss programs;
and energy and immune system boosts.*

Made exclusively with sustainable, fairly traded, certified organic acai, pomegranate and plum.


Health Functions

  • Antioxidant Properties*
  • Weight Management*
  • Supplies Phytonutrients*
  • Eye Health Support*
  • Detoxification*
  • Cardiovascular Health*
  • Immunity Support for the body's natural ability to fight infections, diseases, colds and flu*
  • Supports Strength & and Regeneration of muscles, bones and blood*
  • Improves Gastrointestinal & Liver Function*



Suggested Use

Intended for internal use. Add 1-2 scoops (3-6 g) daily to juice, water, tea, granola, yogurt, milk, or smoothies†.



Organic freeze dried acai, organic freeze dried pomegranate, organic freeze dried plums.


Please Note: Eating pomegranate may interfere with certain medications in the same way that grapefruit juice does. Be sure to ask your healthcare provider about any drug interactions.


Allergy test by using trace amount on skin and observing for 24 hours.  Continue allergy test for consumption with trace amount and observe for 24 hours.  Stop use of product if adverse reactions occur with ongoing use.




Research & More Information


Deep Purple is a combination of three of the most well-known and powerful antioxidant ‘superfruits’; pomegranate (Punica granatum), acai berries (Euterpe oleracea), and plum (Prunus domestica). The name, Deep Purple, refers to the rich colors of these superfruits, which come from chemical compounds called anthocyanins. These pigments are polyphenol flavonoids, and not only do they impart the deep red to bluish colors of all three fruits, but they are also largely responsible for many of the health benefits (1,2). Our bodies have their own antioxidant defense system, but, it can get overloaded by numerous environmental stressors. Supplementing the diet with antioxidant ‘superfruits’ can reinforce the body’s ability to prevent cellular damage and disease processes by scavenging potentially harmful free oxygen radicals (3). The health benefits of pomegranate, acai, and plum, overlap and include improved fat metabolism, circulation, and cardiovascular health; support of hormonal balance, detoxification and weight-loss programs; energy and immune system boosts; support of bone health, proper gastrointestinal function; and interference with some cancer growth pathways.


Pomegranates are native to the Middle East and have a long history of use in traditional medicine, religion, mythology, art, and cuisine. The juicy red aril seeds, inner membranes, and hard outer rind of the pomegranate fruit are very high in anthocyanin and proanthocyanin flavonoids including ellagic acid, quercetin, punicalagin and others (4,5,6). These powerful antioxidant compounds give pomegranate juice an antioxidant capacity that is three times higher than that of red wine and green tea (7). Punicalagin, in particular, is a unique and highly bioavailable component that appears to be responsible for more than 50% of the pomegranate’s antioxidant health benefits (8). Many studies have focused on the support that pomegranate can give to the cardiovascular system (6,8,9,10). This support comes via a number of mechanisms, including reducing oxidative stress and inflammation, interfering with low-density lipoprotein (LDL) oxidation, and upholding the production and activity of one of our body’s most important messaging molecules, nitric oxide (6). Pomegranate has been found to help endothelial cells in the walls of blood vessels to function properly, assisting in peripheral circulation, and may reduce blood pressure, hardening of the arteries, edema and varicose veins (6,9,10). Pomegranate’s anti-inflammatory effects have been associated with the potential for inhibiting the progression of osteoarthritis (10), periodontal complications (10), chronic intestinal inflammation (11), and colon cancer (12,13). Clinical trials with prostate cancer patients showed that pomegranate juice had the effect of inhibiting growth and migration of certain metastatic cells (14), and in mice, tumor growth of prostate cancer cells was significantly inhibited (15). Pomegranate has also shown significant bacteriocidal activity against several pathogenic and antibiotic-resistant organisms (10). In addition, some studies have identified a type of steroidal estrogen, named estrone, in the oil of pomegranate seeds, as well as several non-steroidal phytoestrogens. It has been suggested that these plant hormones may be useful in restoring hormonal balance in humans (16,17). Experiments with ellagic acid and quercetin showed anticarcinogenic potential on human leukemia cells in vitro (18). Interestingly, this effect was enhanced by the presence of both phytochemicals acting together. This and other studies have affirmed the importance of synergistic interactions of a plant’s phytochemicals, and that together, they produce the greatest health benefits (13,19).


The tiny reddish purple acai berries grow in clusters near the tops of palm trees in tropical rain forests. Like the pomegranate, acai berries are also rich in polyphenols and anthocyanins, giving them powerful antioxidant and anti-inflammatory properties that have been measured to be among the highest of any fruit or vegetable (20).  Research has shown acai berry to have a protective effect on rat liver cells by bolstering the liver’s antioxidant defense system (21). It also reduced cholesterol in rats fed a high fat diet (22). Human trials indicated acai may be of assistance in weight loss programs by reducing levels of glucose and insulin and certain markers of metabolic disease risk in overweight adults (23). In addition, acai polysaccharides have antibiotic properties and have shown potential use intra-nasally to stimulate innate immunity against some pathogenic, airborne, gram-negative bacteria (24).


Dried plums, also known as prunes, are most frequently associated with their mild beneficial laxative effect, but they are also packed with energy, fiber, vitamins (especially A, K, and beta carotene), minerals (especially calcium, magnesium, potassium, copper, and boron), and phenolic compounds (particularly neochlorogenic and chlorogenic acids) that give plums their potent antioxidant capacity (25,26). The phenols of plums are credited with inhibiting oxidation of LDL, and supporting the body’s natural defenses against cardiovascular disease and cancer (27,28).  About half of plum’s fiber is soluble, contributing to healthy cholesterol levels and lowering blood sugar, and half is insoluble, supporting a healthy and proper functioning digestive tract (26). One of the most promising aspects of dried plums is their potential ability to reverse bone loss, restore bone mineral density, and reduce the incidence of fractures due to osteoporosis, in both men and postmenopausal women (29-32).


BioPure’s Deep Purple is made from pure, high quality, organic fruit, giving you a wide spectrum of synergistic bioactive compounds that work together to render the beneficial health effects. The fruit is sustainably grown, fairly traded, and carefully freeze-dried to preserve and concentrate as much of the food’s nutritional value as possible.  It comes in a convenient powder form, is pleasant tasting and can be easily dissolved in water or juice, or added to smoothies, cereal, sauces, or dressings.





(1)   He J and Giusti MM. Anthocyanins: Natural Colorants with Health-Promoting Properties. Annual Review of Food Science and Technology. April 2010, Vol. 1: 163-187.


(2)   Lila MA. Anthocyanins and Human Health: An In Vitro Investigative Approach. J Biomed Biotechnol. 2004 December 1; 2004(5): 306–313.


(3)   Faria A, Monteiro R, Mateus N, Azevedo I, Calhau C. Effect of pomegranate (Punica granatum) juice intake on hepatic oxidative stress. Eur J Nutr 2007; 46(5): 271-8.


(4)   El Kar C, Ferchichi A, Attia F, Bouajila J. Pomegranate (Punica granatum) Juices: Chemical Composition, Micronutrient Cations, and Antioxidant Capacity. Journal of Food Science. 2011 Aug;76(6):C795-800


(5)   Fischer UA, Reinhold Carle R and Kammerer DR. Identification and quantification of phenolic compounds from pomegranate (Punica granatum L.) peel, mesocarp, aril and differently produced juices by HPLC-DAD–ESI/MSn. Food Chem. 2011 Jul 15;127(2):807-21.


(6)   Johnson TD. Pomegranate - Powerful Protection for Aging Arteries—and Much More. Life Extension Magazine. May 2007.


(7)   Gil MI, Tomás-Barberán FA, Hess-Pierce B, Holcroft DM, and Kader AA. Antioxidant Activity of Pomegranate Juice and Its Relationship with Phenolic Composition and Processing. J. Agric. Food Chem. 2000, 48, 4581−4589.


(8)   Tyagi S, Singh A, Bhardwaj P, Sahu S, Yadav AP and Kori ML. Punicalagins-A Large Polyphenol Compounds Found in Pomegranates: A Therapeutic Review. Academic Journal of Plant Sciences 5 (2): 45-49, 2012.


(9)   Basu A, Penugonda K. Pomegranate juice: a heart-healthy fruit juice. Nutr Rev. 2009 Jan;67(1):49-56.


(10) Jurenka J. Therapeutic Applications of Pomegranate (Punica granatum L.): A Review. Alternative Medicine Review. Volume 13, Number 2, 2008.


(11) Hollebeeck S, Winand J, Hérent MF, During A,  Leclercq J, Larondelle Y and Schneider YJ. Anti-inflammatory effects of pomegranate (Punica granatum L.) husk ellagitannins in Caco-2 cells, an in vitro model of human intestine. Food Funct., 2012,3, 875-885.


(12) Khan SA. The role of pomegranate (Punica granatum L.) in colon cancer. Pak J Pharm Sci. 2009 Jul;22(3):346-8.


(13) Seeram NP, Adams LS, Henning SM, Niu Y, Zhang Y, Nair MG, Heber D. In vitro antiproliferative, apoptotic and antioxidant activitiesof punicalagin, ellagic acid and a total pomegranate tannin extract are enhanced in combination with other polyphenols as found in pomegranate juice. Journal of Nutritional Biochemistry 16 (2005) 360– 367.


(14) Wang L, Ho J, Glackin C, Martins-Green M. Specific pomegranate juice components as potential inhibitors of prostate cancer metastasis. Transl Oncol. 2012 Oct;5(5):344-55.


(15) Malik A, Afaq F, Sarfaraz S, Adhami VM, Syed DN, Mukhtar H. Pomegranate fruit juice for chemoprevention and chemotherapy of prostate cancer. Proc Natl Acad Sci U S A. 2005 Oct 11;102(41):14813-8.


(16) Heftmann E, Ko ST, Bennett RD. Identification of estrone in pomegranate seeds. Phytochemistry. Volume 5, Issue 6, November 1966, Pages 1337–1339.


(17) Lansky EP and Newman RA. Punica granatum (pomegranate) and its potential for prevention and treatment of inflammation and cancer. Journal of Ethnopharmacology. Volume 109, Issue 2, 19 January 2007, Pages 177–206.


(18) Mertens-Talcott SU, Talcott ST, Percival SS. Low concentrations of quercetin and ellagic acid synergistically influence proliferation, cytotoxicity and apoptosis in MOLT-4 human leukemia cells. J Nutr. 2003 Aug;133(8):2669-74.


(19) Lansky EP. Beware of pomegranates bearing 40% ellagic Acid. J Med Food. 2006 Spring;9(1):119-22.


(20) Schauss AG, Wu X, Prior RL, Ou B, Huang D, Owens J, Agarwal A, Jensen GS, Hart AN, Shanbrom E. Antioxidant capacity and other bioactivities of the freeze-dried Amazonian palm berry, Euterpe oleraceae mart. (acai). J Agric Food Chem. 2006 Nov 1;54(22):8604-10.


(21) Guerra JF, Magalhães CL, Costa DC, Silva ME, Pedrosa ML. Dietary açai modulates ROS production by neutrophils and gene expression of liver antioxidant enzymes in rats. J Clin Biochem Nutr. 2011 Nov;49(3):188-94.


(22) de Souza MO, Silva M, Silva ME, Oliveira RP, Pedrosa ML. Diet supplementation with acai (Euterpe oleracea Mart.) pulp improves biomarkers of oxidative stress and the serum lipid profile in rats. Nutrition, Volume 26, Issue 7, Pages 804-810, July 2010.


(23) Udani JK, Singh BB, Singh VJ, Barrett ML. Effects of Açai (Euterpe oleracea Mart.) berry preparation on metabolic parameters in a healthy overweight population: a pilot study. Nutr J. 2011 May 12;10:45.

(24) Skyberg JA, Rollins MF, Holderness JS, Marlenee NL, Schepetkin IA, Goodyear A, Dow SW, Jutila MA, Pascual DW. Nasal acai polysaccharides potentiate innate immunity to protect against pulmonary Francisella tularensis and Burkholderia pseudomallei infections. PLoS Pathog. 2012;8(3).

(25) Fang N, Yu S, and Prior RL. LC/MS/MS Characterization of Phenolic Constituents in Dried Plums. J. Agric. Food Chem., 2002, 50 (12), pp 3579–3585. 


(27) Stacewicz-Sapuntzakis M, Bowen PE, Hussain EA, Damayanti-Wood BI, Farnsworth NR. Chemical Composition and Potential Health Effects of Prunes: A Functional Food? Critical Reviews in Food Science and Nutrition. Volume 41, Issue 4, 2001, pages 251-286.

(28) Noratto G, Porter W, Byrne D and Cisneros-Zevallos L. Identifying Peach and Plum Polyphenols with Chemopreventive Potential against Estrogen-Independent Breast Cancer Cells. Agric. Food Chem. 2009, 57, 5219–5226.

(29) Deyhim F, Stoecker BJ, Brusewitz GH, Devareddy L, Arjmandi BH. Dried plum reverses bone loss in an osteopenic rat model of osteoporosis. Menopause: November/December 2005 - Volume 12 - Issue 6 - pp 755-762.

(30) Hooshmand S, Chai SC, Saadat RL, Payton ME, Brummel-Smith K, Arjmandi BH. Comparative effects of dried plum and dried apple on bone in postmenopausal women. Br J Nutr. 2011 Sep;106(6):923-30.

(31) Hooshmand S and Arjmandi BH. Viewpoint: Dried plum, an emerging functional food that may effectively improve bone health. Ageing Research Reviews. Volume 8, Issue 2, April 2009, Pages 122–127.

(32) Bu SY, Hunt TS, Smith BJ. Dried plum polyphenols attenuate the detrimental effects of TNF-α on osteoblast function coincident with up-regulation of Runx2, Osterix and IGF-I. The Journal of Nutritional Biochemistry. Volume 20, Issue 1, January 2009, Pages 35–44.

† or use as directed by your healthcare practitioner.

* Our products are not intended to diagnose, treat, cure or prevent any disease and are designed to be used as part of an overall health plan with your authorized healthcare provider. Individuals taking food supplements or have an underlying health condition should consult with their authorized healthcare provider before using these products. We suggest that you consult your authorized healthcare provider if you have any health problems and require a medical diagnosis, medical advice or treatment. Statements in this ad have not been evaluated by the FDA. We do not recommend any of our natural products to be used for small children without the guidance of a licensed healthcare provider. We do not recommend that any of our products be used while breast feeding, while pregnant or trying to become pregnant.

** Allergy test by using trace amount on skin and observing for 24 hours. Continue allergy test for consumption with trace amount and observe for 24 hours. Stop use of product if adverse reactions occur with ongoing use.

Ellen Landauer is an expert with over 40 years in-depth study and experience of the safe and effective use of nutritional supplements, botanical extracts and detoxification methods.

She is Certified as an Advanced Practitioner of Structural Integration body therapy developed by Dr. Ida P. Rolf - also known as Rolfing. This hands-on therapy is the deepest, most comprehensive body alignment therapy. 

Ellen Landauer is also a NEWLY PUBLISHED AUTHOR!

To learn more about Ellen Landauer, see her detailed bio HERE


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Throughout this website, statements are made pertaining to the properties and/or functions of food and/or nutritional products. These statements have not been evaluated by the FDA and these materials and products are not intended to diagnose, treat, cure or prevent any disease. For all health and medical questions, please consult with your doctor. By viewing this site, you are stating that you agree with this disclaimer.


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